Why Restaurant Loyalty Programs Fail & HOW To Fix Them

In This FREE Training, You'll Learn:

  • The reason 70-80% of customers WILL NEVER join your loyalty program
  • How to use a "VIP Club" to funnel the best traffic to your loyalty program
  • What to do with the "OTHER" non-loyal customers and how to still get their valuable contact info (cell, email, birthday and visit frequency)
  • The #1 source you should be using to drive traffic to your loyalty program. (It's not what you think!)
  • How to double your loyalty program membership and usage


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CEO | America's Best Restaurants

Matt Plapp

As the CEO of America's Best Restaurants, I'm here to help independent restaurant owners succeed. With over two decades of experience in digital and radio marketing, I've gained a wealth of knowledge that I bring to this role. Not only have I written three books on restaurant marketing with a fourth coming out in 2023, but I've also personally visited more than 1,000 restaurants to gain deeper insights about what works and what doesn't when it comes to restaurant success. That's why I host four podcasts – MPTV, Restaurant Expert Roundup, Own Their Phones and Restaurant Marketing Secrets – with each one carefully tailored to provide unique value for restaurant owners. At the end of the day, my goal is simple: success for independent restaurant owners!

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